Decorative Concrete Installers: Market Your Trade

Marketing Your Trade

Marketing is a vital aspect to the world of concrete overlays, especially in our area. The majority of people on Delmarva have never heard of concrete overlays and restoration. You guys that are already installers should be talking it up to everyone you come in contact with. Overlays are awesome and extremely versatile, it is an easy sale.

We actually have people call to get work done, while they are riding down the road because they see the trailer all lettered up. Yes, getting a trailer and having it lettered can be costly. However, having magnets made for your current vehicle, whatever it may be, is very cost effective way to get your name out there. Also, when you are out there doing jobs get good before and after shots. A picture is definitely worth a thousand words in this field.

Concrete Network is also an awesome marketing tool that all installers should get hooked up with. They will list you on their contractors list and then build your website for free. The website is the perfect place to put pictures and then send your potential customers on-line to see what you can do. They do everything for you and make any changes, anytime you want.

These are just a few basic ideas but the main thing to remember is we are offering something that very few people in this area are doing. There are miles and miles of concrete out there that could use a facelift. Get your name out there, let people know what you can do, and you will see the work come in.